Paul Rand

Paul Rand was an American graphic designer who was best known for his logo designs such as IBM, UPS, Enron, Morningstar, Inc,Westinghouse, ABC, and also Steve Jobs’s NeXT. He was onee of the first American commercial Artists to embrace and practice the Swiss Style of graphic design.

Paul Rand’s logo design is very inspirational work, he has created many well known logos which are all very simple. One of these which is the IBM logo is used vey simply, the font style is a slab serif font and it is in block capitals, this logo is still used today for the IBM and has been used since 1972, it consists of blue type however it looks like a simple technique of 7 white lines which go through the the type. This is a very clever piece of logo design as it is really noticeable a and when yousee the logo you immediately know it is IBM.